February 2021

Marketing update from David Enwright

Hi everyone. For those of you that don’t know me, I’m David Enwright, Marketing Director at Post Office. I hope you’re keeping well despite the extraordinary challenges the pandemic has presented this past year. With Boris announcing plans earlier this week to hopefully see us through to the other side, I want to offer my sincerest thanks for going above and beyond for your local communities. 

I recently had the opportunity to speak to two Postmasters as part of the Adopt an Area initiative, who were very kind to share their time, challenges and opportunities with me. Thank you, Ranny from Abbey Road branch and Tejas from The Jewellery Quarter branch in the West Midlands, and to Lynn Cox, Area Manager. You reminded me how important it is to listen, understand and support each other. 

I was also reminded how fundamental good communication is. I’ve read that we’ve only got eight seconds to grab people’s attention, one second more than the memory of a goldfish! So, in my first marketing blog, I’m keeping it simple and focused on what you’ve said and what we’re doing about it. 

How you can request marketing support
This week we’re making it easier by launching a new online ordering system, a link will also be available on Branch Hub soon. You’ll find a catalogue of branch materials including A-Frames, poster holders etc. which you can order all from your mobile phone. 

You can also contact localmarketing@postoffice.co.uk where the team of marketing experts are always happy to help, for example with local advertising, direct marketing, social media and more. I’ll share more on how we’re developing this capability soon and would love to hear your ideas too. 

We know getting the wrong size or volume of posters for a branch marketing campaign is frustrating for you, see here on how to update details for your branch so you get what you need.

How you can keep customers informed
I know that many of you use WhatsApp, Facebook and other social channels to keep in touch with customers. We launched #WeArePostOffice social application for you to use, and so far, you’ve reached 8.4 million people - wow! You’ll hear more on the benefits of this from a Postmaster next time. 

We also have help and support for customers on our website, where anyone can request to receive service updates by email. Feel free to sign up and encourage customers to do the same. 

How you can get involved in marketing activity
This week you may have seen that we’ve launched #LoveInABox, following on from the success of Love Your Customer week. The activity will run for 4 weeks, leveraging social media. It’s a great opportunity to encourage customers to create and buy care packages from the products you offer and promote them on your own social channels. I’m delighted to say that all of this came from an idea from a Postmaster. Thank you. 

Thank you also to all who took the time to complete our Christmas Point of Sale Campaign Survey. This continuous feedback provides valuable insights into upcoming marketing activity.  

That’s all from me this time. I hope you find it useful. If there is anything you want to know, or any recommendations you have for my next post, let me know below.